Samuel Olanrewaju Odunukan: Redefining Luxury Auto Sales with Ethics and Innovation
In the dynamic and ever-evolving automotive landscape of the United States, a new leader has emerged—one who seamlessly blends sales acumen, ethical leadership, and deep-rooted industry knowledge. With over a decade of hands-on experience, this entrepreneur has transformed the car buying process into a more transparent, inclusive, and customer-centric experience. At the forefront of this movement is Samuel Olanrewaju Odunukan, the CEO and founder of Lagos Motors Group, a luxury car consultancy built on the foundation of fairness and innovation.
Samuel’s journey began in Nigeria, where he earned a Bachelor of Science in Public Administration from the University of Lagos. Driven by ambition and a global outlook, he pursued further education in business, management, and marketing at Manchester University, later refining his expertise with a compliance degree from Zurich University. These educational milestones shaped his unique perspective on organizational operations and international business standards—perspectives he would later bring to the U.S. automotive industry.
Before founding Lagos Motors Group, Samuel gained valuable experience in various roles ranging from customer service to sales and marketing. He worked as a marketing specialist in the energy sector and later joined Jidd Motors, where he sold over 1000 vehicles for top-tier brands like Rolls Royce, Bentley, Toyota, and Lamborghini. His proven track record and charismatic leadership eventually led him to Scout & Cellar, a renowned Texas-based wine company, where he was a top consultant. Samuel was also the former treasurer at Jetro Holdings, further solidifying his status as a trusted executive with multifaceted expertise.
Today, Samuel Olanrewaju Odunukan is the force behind Lagos Motors Group, a company that’s not just selling luxury cars, but reshaping the experience altogether. His brand stands out as a beacon of ethical entrepreneurship. Rather than operating as a traditional dealership, Lagos Motors Group functions as a consulting and intermediary platform—bridging the gap between buyers and a robust network of dealerships across the United States. With a direct-to-consumer model available through lagosmotorsgroup.com, clients are guided through the process of selecting the right vehicle and are connected with trusted local dealerships for final purchase.
Samuel's leadership philosophy is grounded in respect for both employees and customers. He is deeply committed to fostering encouraging workplace environments within the car sales industry—an area often plagued by high turnover and burnout. His ability to recognize the emotional and professional needs of his workforce has not only empowered his team but also enhanced customer satisfaction. As Samuel says, “Selling cars is an art. It’s about trust, knowledge, and presentation. But it’s also about believing in the people behind the sale.”
Beyond business, Samuel is a proud member of the Democratic Party and maintains strong personal connections with influential leaders such as Vice President Kamala Harris and Illinois Deputy Governor Juliana Stratton. His growing influence reflects a larger narrative: one of immigrant excellence, professional integrity, and visionary leadership.
To follow his journey and insights, connect with Samuel on Instagram at @samueli007. As the luxury automotive space continues to evolve, leaders like Samuel Odunukan ensure that it evolves with purpose, inclusivity, and unshakable ethical values.
